Anjua Maximo
From 3 1:1 clients to a multi-offer business with retreats, workshops, and a podcast
PROJECT DETAILS
SERVICE: The Power Partnership
TIMELINE: 12 months
INDUSTRY: Life & Movement Coaching
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When Anjua came to me, she was serving 3 one-on-one clients with no clear growth strategy. She had big dreams—retreats, workshops, a podcast, group programs—but no operational foundation to support them.
Her backend was held together with duct tape. She was manually managing everything, drowning in admin tasks, and couldn't see a path to scaling without burning out.
"I wanted to expand, but I had no idea how to build the backend to support it. I was stuck." — Anjua
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Anjua joined Back Pocket Ops as an ongoing client. Over 12 months, we:
✓ Created an omni-channel marketing strategy so she had a clear plan for visibility and growth
✓ Designed and launched her newsletter and podcast including all the backend workflows to make content production sustainable
✓ Strategically expanded her offer suite from just 1:1 coaching to include workshops, retreats, and digital products
✓ Built the operational infrastructure to support in-person events—attendee management, logistics, follow-up systems
✓ Set up project management systems so she could delegate tasks and scale her team
We worked together weekly, adjusting strategy and building systems as her business evolved.
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Business growth:
Went from 3 1:1 clients to a multi-offer business (1:1, workshops, retreats, podcast, newsletter)
Launched her first in-person retreat (something she'd been dreaming about for years)
Built an email list and podcast audience from scratch
Operational clarity:
Has systems she can actually maintain (not just plans sitting in a folder)
Can delegate tasks to her team with confidence
Spends less time on backend chaos and more time serving clients
"Riz is creative and solution-focused, something you want as an entrepreneur as we run up against obstacles constantly as we grow. Her ability to think and plan ahead has helped keep me on track and her constant encouragement supports me in those challenging moments one can experience as a business owner. I highly recommend bringing Riz on your team to take your business to the next level." — Anjua
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THE TAKEAWAY
Anjua's transformation wasn't about one big system—it was about having a strategic partner who could build what she needed, when she needed it, as her business evolved.
That's the power of ongoing operations support. You're not locked into a rigid plan. You have someone who adapts with you.
Is Back Pocket Ops right for you? If you're scaling, expanding your offers, or building something new and need a strategic operations partner, let's talk.
