Damn Good VEGAN

The Business: Chef Patrice is the Founder and CEO of Damn Good Vegan, a food brand built around bold, flavorful vegan cuisine. Patrice’s passion and talent in the kitchen were clear — the challenge was translating that excellence into a sustainable, scalable business in a digital-first world.

The Before: As Damn Good Vegan began to grow, Patrice found herself feeling limited by the marketing and digital side of running a business. While she knew how to create incredible food, she didn’t have the systems or knowledge needed to handle pricing, marketing, or backend operations confidently. As a solo founder doing everything herself, exhaustion became the norm and growth felt out of reach without support.

The Work:

• Refined pricing and overall business strategy

• Created digital assets to support marketing efforts and pitching opportunities

• Developed an email newsletter and automated email funnels to nurture and convert leads

The Outcome: With backend support in place, Patrice was able to focus more fully on what she does best — cooking and creating — while gaining clarity and confidence in how her business operates. The systems not only saved time but also empowered her with a deeper understanding of her business, making growth feel both supported and sustainable.

Client Quote: “She made me feel comfortable with her. I take time to warm up to people and she was cool right away. She helped me with things that I didn’t know I needed!”