Veritas

Courtney runs Veritas, a brand dedicated to helping female entrepreneurs reconnect with their intuitive truth as they heal and express themselves through their businesses. Her work blends intuition, embodiment, and deep inner knowing—and she needed backend systems that could support that depth without diluting it.

While Courtney was more than capable of learning the technical aspects of expanding her offerings, what she truly wanted was a strategic partner. Someone who could handle the backend and bring experienced insight from helping similar businesses grow.

She wasn't looking for a VA to execute tasks. She was looking for support that honored both structure and intuition—allowing her vision to be implemented in a way that felt aligned rather than forced.

"I needed someone who could help me bring my intuitive vision to life in a practical way—without losing the essence of what makes my work special." — Courtney

Courtney joined Back Pocket Ops as an ongoing strategic partner. Together, we:

✓ Acted as a strategic partner for offer development — We didn't just build what she asked for; we helped her think through her offers, structure, and strategy to make sure everything aligned with her vision.

✓ Built the backend of her Kajabi membership — Designed and implemented the entire membership experience, from structure to user flow to content delivery.

✓ Provided ongoing membership management support — Handled the backend logistics so Courtney could focus on showing up for her members.

✓ Supported her podcast launch — Created cover art, managed weekly uploads, and handled all episode management so she could focus on creating great content.

✓ Developed a supportive social media strategy — Extended her reach and visibility in a way that felt aligned (not forced or salesy).

This wasn't just task execution. This was a true partnership where we strategized together and I implemented with both her intuition and business goals in mind.

Systems that honor her work:

• Kajabi membership fully built and running smoothly

• Podcast launched and consistently managed (no backend stress)

• Social media strategy in place that actually supports her visibility

Strategic clarity:

• Has a partner who helps her think through decisions (not just execute them)

• Can make aligned business moves with confidence

• Brings her intuitive vision to life in practical, implementable ways

Space to lead:

• No longer stuck in the backend trying to figure it all out herself

• Can focus on serving her clients and creating content

• Has systems that feel expansive and grounded (not rigid or forced)

"Our strategy sessions provide depth of insight and understanding that helps me make clear and aligned decisions with my business, of course, but the best part about this is that it helps us IMPLEMENT my intuitive vision and desires for my business! It's the alchemy of HOW we bring the vision to life in the most aligned way!" — Courtney

Courtney's work is deeply intuitive and intentional—and her backend needed to reflect that. She didn't need cookie-cutter templates or rigid systems. She needed a partner who could translate her vision into practical implementation without losing the essence of her work.

That's what Back Pocket Ops provides: strategic partnership + hands-on execution that honors how you work, not how everyone else does it.

Is Back Pocket Ops right for you? If you need a strategic operations partner who can both think with you AND build with you, let's talk.

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