Bartone Real Estate Collective

Jenna Bartone is a Realtor and Operating Principal of what's now the Bartone Real Estate Collective. When she first came to me, she was running the entire business solo—and hitting the same walls over and over.

She was creatively stuck. The day-to-day operations were draining her energy, and she was spending time on tasks that didn't align with her strengths or passions.

Despite putting in significant effort, progress felt slow. The business was growing, but the way she was operating wasn't sustainable. She had a vision for something bigger—a brand and team that could support long-term success—but she couldn't get there while drowning in the backend.

And then life threw her another curveball: she was about to become a new mom.

"I was stuck in the same patterns, doing everything myself, and I knew something had to change if I wanted to grow." — Jenna

Jenna joined Back Pocket Ops with a focus on marketing operations and creative support. Together, we:

✓ Created branded assets for the entire client journey — Designed materials to support past, current, and future clients throughout the buying and selling process, so her brand felt consistent and professional at every touchpoint.

✓ Built a clear social media workflow — Removed the guesswork around what to post and when. She no longer had to stare at a blank screen wondering what to create.

✓ Outlined creative, aligned content ideas — Developed a content strategy that felt authentic to her brand and actually resonated with her audience (not just random posting).

✓ Provided accountability and creative support — Gave her the structure and encouragement to show up online the way she wanted to—consistently and confidently.

This wasn't just about social media. It was about building a foundation that could support major growth and life transitions.

Business transformation:

• Went from solo realtor to Operating Principal of a full Real Estate Collective

• Launched a complete rebrand

• Built a team structure to support sustainable growth

• Expanded reach and visibility significantly

Operational clarity:

• Has branded assets for every stage of the client journey

• Social media workflow runs smoothly (no more creative blocks)

• Content strategy is aligned and consistent

• Systems in place to support both her business and her life

Personal win:

• Navigated becoming a new mom while scaling her business

• Weathered massive change without burning out

• Stepped out of survival mode and into expansion

"My business has evolved so much since we started working together. My reach has grown and I went from a one-woman show to a Real Estate Collective. Did I mention that we launched a rebrand and created a team structure all within the first year of me becoming a new mom? I could have never weathered through that much change if the systems were not in place." — Jenna

Jenna's transformation happened during one of the most demanding seasons of her life—new motherhood. Most people would say "wait until things calm down" to scale a business. But Jenna didn't wait. She built systems that could hold her through the chaos.

That's the power of having operations in place. When life gets heavy, your business doesn't have to fall apart. The systems keep running. The team knows what to do. You can step back when you need to without everything crumbling.

Growth doesn't happen when things are calm. Growth happens when you have the infrastructure to support you through change.

Is Back Pocket Ops right for you? If you're ready to scale but need systems that can hold you through life's transitions, let's talk.

CLICK HERE TO BOOK A DISCOVERY CALL